Sportful began as project for its founder, Dr. Giordano Cremonese in 1972, seeing a lack of technical clothing for the sports he loved he decided to make his own. His innovative clothing soon attracted interest from others and within a year he was producing kit for athletes all over the Italian Dolomites. In 1985 Sportful began its first pro cycling partnership and have played a crucial part of Grand Tour, Classics, Olympic and World Championship victories ever since. Sportful are dedicated to making the perfect clothing for the best rides.
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